Financial Control for a Subscription Box Startup

Industry

Subscription eCommerce (Wellness Products)

Services Provided

Bookkeeping, Accounting, Tax Preparation & Compliance

Location

Denver, Colorado

Engagement Duration

Since March 2024

The Challenge

A growing wellness box startup struggled with:

  • Confusing cash flow due to prepaid monthly subscriptions
  • Difficulty tracking churn and customer lifetime value
  • Manual spreadsheets to monitor inventory and revenue

Our Solution

  • Integrated Stripe and Recharge with QuickBooks
  • Built automated recurring revenue dashboards (MRR, churn, LTV)
  • Delivered inventory-adjusted COGS and forecasting reports

The Results

After just six months of working with us, the business experienced tangible improvements:

Metric Before After
Revenue Visibility Fragmented, unclear Monthly recurring dashboards
Forecast Accuracy Poor Forecasts within 5% margin
Founder Time on Finance 10+ hours/week Less than 2 hours/week

Key Takeaways

  • Subscription businesses require specialized tracking for recurring revenue, churn, and customer LTV.
  • Integrating platforms like Stripe and Recharge with bookkeeping systems improves financial visibility.
  • Automating forecasting empowers better inventory and growth decisions.

Client Testimonial

Knowing exactly how much recurring revenue we have each month has transformed our growth planning.

Co-Founder & COO – Wellness Subscription Startup

Denver, CO

Ready to Scale Your Subscription Revenue with Clean Books?

See how we helped a wellness brand unlock predictable cash flow with automated reporting and forecasting.

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