Creative Agency Accounting for a CPA Firm Serving Media & Marketing Clients

Industry

CPA Firm (Media & Creative Agencies)

Services Provided

Project Profitability, AR/AP Automation, Retainer vs. Hourly Reporting

Location

Los Angeles, California

Engagement Duration

Since August 2023

The Challenge

A CPA firm supporting agencies and freelancers needed help managing:

  • Unclear Profitability: Projects lacked visibility on margins and scope creep.
  • Slow AP/AR Processes: Delayed vendor payments and client invoices.
  • Overloaded Internal Team: CPA staff had no time to create performance dashboards.

Our Solution

We created an agency-first accounting system:

Project Profitability Reporting

  • Connected Harvest, Toggl, and Asana to categorize billable hours.
  • Delivered profit-per-project dashboards, highlighting overages.

Streamlined Cash Flow

  • Set up automatic invoice workflows via QuickBooks and Stripe.
  • Managed vendor payouts and team bonuses.

The Results

After just six months of working with us, the business experienced tangible improvements:

Metric Before After
Project Profit Visibility Inconsistent Per Project with Margin %
Invoicing Delays 5–7 Days Same-Day Issuance
CPA Partner Time 10+ Hours on Cleanups 1 Hour Strategic Review Only

Key Takeaways

  • Creative agencies benefit from project-level profit dashboards.
  • CPA firms serving media clients need accurate time-based accounting.
  • Outsourced bookkeeping empowers better pricing decisions.

Client Testimonial

We now give agencies the tools to scale profitably, not just stay afloat.

Partner, CPA Firm Serving Creative Agencies

LA

Outsourced Accounting for Agencies & Freelancers

Track projects. Automate AR. Improve margins.

Schedule a Free Consultation Today

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