Creative Agency Accounting for a CPA Firm Serving Media & Marketing Clients

Industry

CPA Firm (Media & Creative Agencies)

Services Provided

Project Profitability, AR/AP Automation, Retainer vs. Hourly Reporting

Location

Los Angeles, California

Engagement Duration

Since August 2023

The Challenge

A CPA firm supporting agencies and freelancers needed help managing:

  • Unclear Profitability: Projects lacked visibility on margins and scope creep.
  • Slow AP/AR Processes: Delayed vendor payments and client invoices.
  • Overloaded Internal Team: CPA staff had no time to create performance dashboards.

Our Solution

We created an agency-first accounting system:

Project Profitability Reporting

  • Connected Harvest, Toggl, and Asana to categorize billable hours.
  • Delivered profit-per-project dashboards, highlighting overages.

Streamlined Cash Flow

  • Set up automatic invoice workflows via QuickBooks and Stripe.
  • Managed vendor payouts and team bonuses.

The Results

After just six months of working with us, the business experienced tangible improvements:

Metric Before After
Project Profit Visibility Inconsistent Per Project with Margin %
Invoicing Delays 5–7 Days Same-Day Issuance
CPA Partner Time 10+ Hours on Cleanups 1 Hour Strategic Review Only

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Key Takeaways

  • Creative agencies benefit from project-level profit dashboards.
  • CPA firms serving media clients need accurate time-based accounting.
  • Outsourced bookkeeping empowers better pricing decisions.

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Client Testimonial

We now give agencies the tools to scale profitably, not just stay afloat.

Partner, CPA Firm Serving Creative Agencies

LA

Outsourced Accounting for Agencies & Freelancers

Track projects. Automate AR. Improve margins.

Schedule a Free Consultation Today

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